Exploration On Tourist Destinations' E-marketing System

The tourist destinations' E-marketing(TDEM) is a new means of marketing, which combines characteristics of TDEM and E-marketing(EM), regarding virtual network world as the market, the tourist website as visual interface, electronic commerce as the net trades platform .The similar as TDM , the TDEM is integrated marketing in base of TD , and aims at regional tourism development ,The tourist destinations' imagine(TDI) spread, the market's expansion and tourism income increment. As a result, the TDEM is comprehensive and of space . In addition, TDEM has the same feature as EM because of their common foundation-Internet , such as interactive, storable, globaK high information acquisitive and customer initiative ( soft propagation), etc. Additionally, TDEM has extensive features in comparison with traditional TDM and tourist enterprise marketing.The TDEM is a complicated process and system . It' s consist of 4 sub-systems: the "environment analysis" sub-system undertakes market analysis and target market location .the " stratagem-strategy" provides the guide line and plans to carry out marketing step by step; "dynamic monitor" effectively evaluates the marketing impact and monitors the above two sub-systems; " support-management" supports system with theories , technology and realization. The four interact one another, serving together for TDEM.The purpose of TDEM system study is to take good use of its advantages to solute the contradiction of supply-demand in tourist market, to optimize TDEM system in direction of meeting the tourists' satisfactory and devote to the development of TDM.Altogether, TDEM must take theories of TDM and EM as foundation, and the methodology of system as guide.The main achievements are: systemically investigating and summarizing latest achievements in TDEM; construction the basic system of TDEM ;thorough exploration the composing factors and contents of the TDEM sub-system .