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The Developing Strategy Of DASL Company

Posted on:2004-11-15Degree:MasterType:Thesis
Country:ChinaCandidate:G H YangFull Text:PDF
GTID:2156360095957131Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The business enterprise passes with buildup the strategy manages the process comprehends to compete the power, developing the competitive advantage. In world economy, product and serving can then opposite flow between each state-to-state at liberty, this will urge the business enterprise to promote the competition ability continuously necessarily. The business enterprise that the competition ability that there is product pass high quality in offering or serve to the customer, may obtain to exceed the profits. Therefore, succeed the strategy is a necessity that company keep on the development to guarantee. The external environment affects the strategy standpoint of the business enterprise and the decision according to these standpoints to do. The business enterprise should suit understanding for external environmental to the cognition for internal environmental. Here two kinds conditional of environments is to adapt to mutually, it is the basis that the business enterprise creation strategy intention and develop the strategy mission and launch the strategy act to pursue the strategy competes ability and exceed profits. The strategy essential factor appreciation matrix for internal condition and the method of analysis in " radar" diagram and the method of the " SWOT" are the technique of synthesize analyze for the internal and external strategy environmental business enterprise. Pass the synthesize analysis of the strategy environmental discovers latent opportunity and advantage in business enterprise. Business enterprise competitive advantage strategy analysis is important means to discovers the core competition ability of business enterprise, according to business enterprise core competition ability, pass the strategy situation analysis and the strategy model analysis to choose the development strategy that accord with the actual circumstance of business enterprise isimportant method to draw up the development strategy for business enterprise.The DASL is synthesize business enterprise consist of the manufacturing industry and the building industry and the servicing business. It operates the business widely, the profession that set foot in is many. How to establish the business enterprise development strategy is an important problem to put in the business enterprise in front. Pass to synthesize analysis environmentally to the internal and external strategy of each profession. Three greatest industries competition ability is all weaker of DASL. improving the market competition ability is an importance part of business enterprise develop strategy to constitute. Therefore, should be to the each profession to put afresh into practice the market position, abandoning small, develop big, take to give up, put the admixture type develop strategy, realizing into practice" grasp the big putting small, outstanding the main, point development". Adopt to refining the manufacturing industry, enhance the building industry and development the servicing business to bigger, namely:" the manufacturing industry 'does to refine', the building industry 'does to strong', the servicing business ' does to big'".
Keywords/Search Tags:Development strategy, Core competencies, Competitive advantage, Business enterprise mission
PDF Full Text Request
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