The Marketing Strategic Choice For Daqing Oil Hotel (Case)

Hotels always do marketing activities in the complex and various environment Therefore, hotels must seek for the modest marketing management method to adapt to the changes of surroundings, make good use of the opportunities and do their business better.This article which is due to the requirement of the theory for marketing administration analyzes the process of its management and the strategic choice adopted by the hotels through some ways, as follows: choosing the three-star hotel as the object, joining its targets and aims by illustrating. In this article, I offer a series of new ideas for a great many of medium-sized and small hotels similar to the Daqing Oil Hotel and to some extent give some solutions to the confusion faced by the administrators during its development. At the same time, by using some theories of marketing management and marketing, I illustrate how to adjust the organizational-structure and coordination, by applying SWOT to the current situation of Daqing Oil Hotel, I study the new opportunities for new development. According to my description and analysis of cases, I make a conclusion that only by focusing our eyes on the changes of ex-environment regulating and exploring potential in time, our leaders in the hotels keep the hotels at the first place in the market economy.