Hotel Marketing Changes

Marketing aetivities took pIace when human being began merchandise exchanges for thefirst timc. This fz--ticle studies and inspects the changes of Chinese Hotel in difFerent historicalperiods in respect of marketing concept's, environment, means and etc, as well as the particularphenomena as the changes went on. It summarizes the traits and reguIar patterns, which wereshowed in the co-lrse of the changes of Chinese Hotel marketing, and strives to make themsystematized.The paper consists of six parts. (l) The first parr studies the course of conceptualchanges. It began 6rom Chinese ancient "plain" marketing concept to tlze entrance of west' msfketing theory and concept, u-ltimateIy to Chirzese paricL-laz moderz, restau-ant marketfngconccpt. (2) The second part st--dies the changes of erwi--onment in evez.y period of ChineseHotel (3) The third palt studies dle changes of proeluct of Chinese IoteI. (4) he fortl- partstudies the changes of p-'ice of Chinese I lotel.(5 ) The fi lih l,arz st-lelies the changes of rnedit-mof comrzluflicstiofl of Chinese Hotel .(6) 'The sixrh pa-1 srtdies the changes of meas-Jree of pro-noting selling of Chinese hotel.AS a whole, it summarizes the whole azld clear course of the changes of CI-inese hoteImsfketing, and gets the conclL-sion that the changes of Chinese Hotel -narketing 6oIIow thedevelopment of social econo-nies and tt-affic and the progress of technique dux'ng a !onghistorical period and confiorrr to the laws of the historical period. Ft-rtbermore, the paperaflslyses the trend of Hotel marketing in the 6tmxre and boldly 6orecasts the probable stn*cturalvarisflcc of fcstsufsflt msfketing department when the market begins to change.