The Marketing Strategy Of Yunma Hotel Management Company

After entering the WTO, China's enterprises will face more opportunities and more challenges and more competitors. Especially for hotel industrial we must build up our own nation sign while facing the abroad competitiors. At the very beginning of reform and opening policy, althought we studied the advanced thought which push the management in marketing, we have few famous hotel management company because of affected by these factors such as market environment, strategies, services consciousness and cultures.Harbin Yunma Hotel Management Company is a special management company in recently, which run some enterprises of RMB 200 million. The major businesss of Yunma company is managing the hotel of carte blanche, consultation of management, training of management. At present, Harbin Yunma Hotel Management Company has better renown for better running. But Yunma Company should summarize the experiences of the course of growing of the enterprises, and should study the develop strategies.The thesis is just on the subject. It focuses on the case of Harbin Yunma Hotel Management, looking for the problems faced with by the Hotel in marketing, analy zing the reasons and trying to find the solutions to these problems, brought the development strategy and guarantee measure, gave certain advice of reform and development to small and medium-sized enterprises for reference.