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CDGZW" Marketing Tactics

Posted on:2004-03-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y OuFull Text:PDF
GTID:2156360122466278Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Accompanying with the high-speed development of information and internet technology in the 1990s, the revolution of information technology has been a deep effect on each country' s economy all over the world. All different types of information production gradually diversifying are crowding into the market. Some domestic traditional information organizations are reforming and transferring to the market. However, Chengdu Economy Information Center (abbr. CDEIC), as the professional information service organization, is confronting with the difficult position. Applying to GE model, this article analyses the business unite of CDEIC tactics and draws a conclusion that creating theexcellent internet information production--Chengdu Gong Zhong Web(Abbr. CDGZW), i s the developing path for CDEIC. According to the analysis of CDGZW about internal and external environments, strenth and weakness and the subdivision of market, it defined three target markets and four ser i es of producti n on the basis of taki g consi derat i on of compet i t i ve market. Finally it puts forward the marketing tactics for CDGZW.The Marketing tactics of information production is a completely new theme in the present day. If we can study and extend it further, we cannot be doubt that it possesses the practical and immediate significance in our field. In view of my limited knowledge and time, it is inevitable to contain some def iciencies in the article. Here I am earnestly invitingall professors and experts to favor me with your instructions...
Keywords/Search Tags:information production, internet, target marketing, marketing tactics
PDF Full Text Request
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