The Study On The Customized Marketing Strategies Based On Internet

We are entering an era of e-economy, the traditional strategy which is called the mass marketing have declined, a new age have come. Providing the customers with product and service, satisfying the request that meets customer's characters are becoming particularly important in this interactive ages. Under this background, the customized marketing based on internet make emerges with the tide of the times; both the new economic representative enterprise and the traditional business enterprise treat the strategy of customizing as the core to create new value. At the same time, having come through advertisement war and price post-warily, the Chinese enterprise began to consider the strategies such as how; to increase customer's satisfaction and loyalty, how to made use of the great advantage of internet in order to realize earnings target and creat advantages in the competitive matket , these issues has become the key of the next move development. The strategy of carrying out customized marketing provide the Chinese enterprise a new way of thinking, it can help Chinese enterprise better leads into the technology of IT, increase the operation efficiency and create competitive advantage.This paper firstly analyzed how internet effect the customized marketing positively and the difference between traditional customized marketing and customized marketing based on internet with the base of traditional customizedmarketing theory. As the keystone of whole; paper- marketing strategies, I statethem in four aspects: product, price, outlet and communicate .With abundant marketing example and case, this paper bring forward some basic and practicable strategies that can be applied to carry out; customized marketing. In addition, the creative point of this paper is that I try to |make use of the theories model and the mathematics tool to testify the strategies fortputtitig forward proceeding analysis with argument. I hope this paper can be useful to the Chinese enterprise to set down their marketing strategies.