Research On Marketing Strategy And Group Clients Customized Service Of Tianjin Mobile Communications Corp.

Since the monopoly was broken and the competition system was introduced into the communications market, Tianjin Mobile communications market has witnessed dramatic changes. Research on the marketing strategy of Mobile communications market under the circumstances of competition plays an important role on mastering the development trend of Mobile communications as well as its influence upon Tianjin. In Tianjin Mobile Corp. (hereinafter referred to as Tianjin Mobile), the group clients, compared with individual customers, have more individuation, are more stable, and contribute more to the increase of added values of the Mobile Company. Consequently, it is essentially important for Tianjin Mobile to obtain advantageous positions via offering customized service to group clients, providing comprehensive information solutions, and increasing its dependence upon the business of Tianjin Mobile.This Paper, at the very beginning, introduces the development of the communications industry and the status in quo of the Mobile communications market, analyzes the macro-environment and micro-environment that Tianjin Mobile Corp. is faced with, makes a math forecast on the client amount, an index that communications enterprises attach more importance on, with statistics model and combination of the development trend, as well as compares the advantages and disadvantages between Tianjin Mobile and Tianjin Unicom via making use of the SWOT method. Then, in allusion to the marketing environment, reality, and habits, attitudes, as well as brands of potential customers, this Paper puts forward corresponding marketing suggestions after a market research is made. Furthermore, this Paper, combining with the status quo of Tianjin Mobile, analyzes and studies a serial pertinence marketing strategy from such aspects as products, prices, promotion, channel, service, and client reservation. Finally, this Paper, specially aiming at the customized service to group clients, makes a detailed description on marketing mode, business definition, network technology construction, actual solutions, and other aspects. This Paper, with marketing and customized service modern times manage theory as its guidance, pays attention to the application of enterprise real strategy, and analyzes some marketing cases via comparing the reality of each company, which is useful for reference in terms of both actual operation and theoretical guidance.