Study On The Discernment And Cultivation Of The Core Competence Of Tourism Theme Park

Core competence, which has continuity, is the knot of a series of technical ability and knowledge within enterprises. It can create great value for customers and offer sustaining competitiveness. The theory of core competence is the outputs of the integration and tract between economics theory and management theory. It primarily originates from lab division theory, strategic management theory, enterprise resource view theory, knowledge economic theory, and innovative theory of economics, Tourism theme park have to construct it's own core competitiveness in order to satisfy consumers' needs, obtain continuous competition advantage and realize benign competition among theme parks, which has particularities about their own management, have to concern about the study on culture of the theme and service management knowledge combination and innovation etc. so that they can improve.To construct core competence of theme parks, above all, we should discern the core competence of enterprises, through analyzing key activity in operating activities, and technical ability tree which influent key activity in operating activities. We can generally ensure the four core competence which can be developed by theme parks of general meaning: the force of theme culture application, the force of tourist service satisfaction, products promotion ability, visitors' satisfaction management ability, while getting to a certain kind of travel theme park, we should the formed competitiveness through analyzing the value chain concerning enterprises, and discern the unformed competitiveness through analyzing the strategic intention of enterprises.The cultivation of core competence is virtually the process of attaining core knowledge, which can be obtained through insideaccumulation, outside receive, innovation knowledge of. business activities. Then through constructing the mechanism of various knowledge control and arrangement, which includes construction of enterprise culture, human resource management, study organization, management group for the cultivation of core competitiveness, we can urge the knowledge's transference, accumulation, integration, and innovation towards special districts and links. For the cultivation of a certain kind of core competence, we should take corresponding measures, in the latter of my paper I have expounded the measures to be taken for cultivating the four kinds of core competitiveness: the force of theme culture application, the force of tourist service satisfaction, products promotion ability, visitors' satisfaction management ability.