The Relation Between Theme Park And The Improvement Of The Competitive Power Of Urban Tourism

It has been 50 years for theme park to be a kind of tourism form. The first theme park is called Disney, it was built in June, 1955. It was identified and accepted by the whole world. In the 50 years, the number of theme parks has increased and the concoctive technique has improved. Theme park has become an import and indispensable part of tourism. Now many cities develop theme park to improve its competitive power of tourism. Theme park is becoming more and more important in improving competitive power of urban tourism. At present the study of the relation between theme park and urban tourism and the relation between theme park and competitive power of urban tourism is deficient. Whereas this, we will observe theme park development and bring forward scientific development approaches from the view of improving competitive power of urban tourism to direct our county's theme park development. In this thesis, firstly the concept of competitive power of urban tourism is defined by the theory of region competitive power. Secondly the concept, the characters and the influencing factors of theme park are analyzed at the basic of the phylogeny of theme park. At the last part of the thesis we discuss the joint between theme park and competitive power of urban tourism and the function of theme park in improving competitive power of urban tourism by the study of the connection between theme park and competitive power of urban tourism. Except foreword, the thesis consists of five parts. Part one is the analysis of competitive power of urban tourism. The concept of competitive power of urban tourism is defined. Based on using "diamond" model of E.point, the author sets up a "competitive power of urban tourism" model. Then the author reviews the research progress of competitive power of urban tourism in the world and discovers the demerits in those researches. Part two is the summarization of theme park. In this part, the background and the phylogeny of theme park is introduced, and the characters of theme park are summarized. Part three is the analysis of the influential factors of theme park. The author analyzes the influential factors of theme park from the view of investment and resource. Part four is the function of theme park in improving the competitive power of urban tourism. At the beginning of this part, the relation between theme park and tourism city is analyzed. Then the joint of theme park and competitive power of urban tourism is analyzed. At last, the author sums up the effects of theme park in improving competitive power of urban tourism through the resource allocation, the image-building of urban tourism, the brand-formation of urban tourism, the consumption structure of tourism and the economical and social function ect.. Part five is the strategy to development theme park to improve competitive power of urban tourism.