Research On The Competitiveness Of China Merchants Bank

China has joined WTO already one year, foreign bank will pose impact on domestic banks progressively, the domestic commercial bank is becoming vigorous in competition. As the new developing shareholding commercial bank, China Merchants Bank possess fine business performance and comprehensive strength, with competitive advantages such as own characteristics competitive power and good brand , but still have deficiencies in scale, profit ability, risk resisting and management mode etc. T o realize goal of " Century-old bank, stock market blue raising ", study the competitiveness of China Merchants Bank and promote strategy, it becomes extremely urgent question.This text has conducted a systematic analysis on the data of the domestic and international banks, on the occupy in market ability, profit ability and risk resist ability of China Merchants Bank and other banks, objective and systematic evaluation is given to the competitiveness of China Merchants Bank, and gives basic thought and developing direction that China Merchants Bank promotes the competitiveness .The research object of this text includes four State-owned Commercial Bank, ten shareholding commercial banks and outstanding foreign banks mainly. As the result shows , the competition pattern of the domestic banking is that the state- owned bank is still monopolizing the assets, deposit and loan market at present, But from the development of trends, monopolize pattern break constantly, competition increases day by day, the shareholding commercial bank has stronger vigor and very fast develop speed, In the domestic banking, the scale of China Merchants Bank is in the front, profit ability and risk resist ability is better, compared with state-owned bank, comprehensive competitive power is stronger, the potentiality to develop is very great, the growth is very strong, in the lead of 10 shareholding banks, occupy the first place among four public-listed commercial banks ,but compared with foreign outstanding bank, disparity exists on profit ability and manage security.The article has proposed six strategy about the localization, the business developing, risk management, serve channel construction,, capital operation, internationalized development and organizing system, information system, human resources support that China Merchants Bank promotes the competitiveness .This paper has chosen China Merchants Bank that extremely representative in the new developing shareholding commercial bank, adopted research method combinedwith theory analysis and empirical analysis , has carried on deeply analysis and relatively study, its research results provide beneficiary reference for the growth of other shareholding commercial bank.