Research On Competitive Strategy Of Xi'an Road Construction Machinery Co.Ltd

With the rapid development of Chinese economics, the policies of develop west region and northeast region of China manifest Chinese economics entering a strong development period. During this period, Xi'an Road Construction Machinery Ltd. obtains good environment for rapid development. Based on competition theories, this thesis focus on quality and quantity analysis of the company's interior advantages and weakness, exterior opportunities and threat, to find out the appropriate strategy for the company growth and development in the more competitive and volatile market.This thesis obtains the optimal strategy plan and implements and controls the strategy plan through quality and quantity analysis based on the enterprise strategy plan. Especially, it focuses on using the SWOT model in valuation and selection of strategy and integrating company's interior and exterior resource with state policies and industry development trends, then gets the optimal strategy plan and control and harmony tasks needed in strategy implement.With our economies' rapid development and the promulgation of develop west region and reprosper northeast region strategy, the road construction must to be pushed into a new stage. The demand of high-grade road is increasing and the standard of the road construction machinery also is heightening. The enlargement of market must lead to escalate the competition among the industry. Under such environment, this thesis put forward that using the quantity method to analyze enterprise's resources and optimally select the strategy plan.