The Study On Improving Marketing Competence Based On Integrating Value Chain

Manufacture Corporation is a organization that offer product and service to customer in order to contenting customer need, in the drastic market circumstance , competence shows low price competence. Our manufacture Corporation are poor in the competence, embodying technology innovation, brand value, promotion and so on.Many Corporations focus on Marketing Competence. Marketing Competence include controlling cost, innovating technology, developing new product, founding brand and enforcing promotion, they constitute Manufacture Corporation internal value chain. Supplying value chain, market channel value chain and customer value chain effect on value of Manufacture Corporation, so Supplying value chain, market channel value chain, customer value chain and Manufacture Corporation internal value chain form Manufacture Corporation external value chain, by means of integrating Manufacture Corporation external value chain, improve Manufacture Corporation internal value chain, for example descending manufacturing cost, enhancing brand value and so on. marketing competence is upgraded.Value Chain integration is a systematic engineering. In the course of integrating Value Chain, all department communicate information each other. All department must give up personal part interests for total interests maximum. So key of Value Chain integration lies in coordination and communication.