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The Study On Strategic Development Of China Aerospace Science And Industrial Corporation Based On SWOT Analytical Method

Posted on:2005-08-08Degree:MasterType:Thesis
Country:ChinaCandidate:X M LiFull Text:PDF
GTID:2156360122487559Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
The turn of the century, our country will enter the key period at the third steps of strategic development of socialist modernization drive soon. In the face of the great change of the world situation and swift and violent development of aerospace technology, Aerospace Corporations take on a historical important task of accelerating the modernization drive of national defense, as well as keeping growth momentum of aerospace science and technology industrial and promoting national economic development. Since China entering WTO in 2000 and the country carrying on the system reform of military enterprises in 1999, aerospace corporations have went out of the planned economic system in decades instead of being into the environment of the market competition as a kind of real enterprise. In order to adapt to unprecedented competition and challenge, aerospace corporations happen to much transitions in many aspects including serving for national defense construction originally changing into economic construction, offering the weaponry to army into offering the products to domestic market, the single military products form of industrial structure into army-civilian combination form. The management mode changes into the military products implementing the contract system under the mandatory plan and the civilian goods totally entering market from planned economy. The change of environment has put forward the severe trial to the existence and development of Aerospace Corporation, as well as a good opportunity to them. The Aerospace Corporation being in a vital developing stage, it is an urgent and feasible work to develop the strategic research. Making rational, effective strategy will have far-reaching meanings to the development of Aerospace Corporation. Using of the strategic theories, regarding China Aerospace Science and Industrial Corporation as research object, the thesis studied the strategic development of Aerospace Corporation in detail. Through a large amount of investigation and researches, it analyzed China Aerospace Science and Industrial Corporation synthetically and summarize its extant strengths, weaknesses, opportunities, threatens and other factors which made up of the index system of company's strategic development. According to the weight of the indexes at all levels, it calculated the value of every index factor in order to draw the analytic result of strategy, and then made the corporation's strategic objective and whole strategy at last. Furthermore,in order to guarantee the strong execution of the strategy using Balanced Scorecard to impel the strategy implementation of the corporation, it analyzed and feedback the questions which exist in the strategy implementation course. During the process of concrete analysis, the thesis utilized SWOT, AHP, developing state picture, etc., to launch research synthetically for the sake of making every effort to guarantee the thesis' pertinence, practicability and effectiveness.
Keywords/Search Tags:China Aerospace Science and Industrial Corporation, Strategy Development, Military Enterprise, SWOT analyze, Balanced Scorecard
PDF Full Text Request
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