Analysis Of Flower Market In China

The flower industry in our country started at the beginning of 1980s, then it came into the fast development stage during 1990s with the development of national economy and the stable improvement of people's earning. Now it has become a perspective industry like a rising sun and a new point of economical growth for its important role in virescence, glorifying of the environment, amending ecological equilibrium, adjusting agricultural industry structure and increasing the peasant incomes.The article gives a comprehensive and systematic study on China's flower market of it's current situation, existing problems and future development trend by analyzing its supply and requirement, consumption, price and circulation. Some advice has been proposed in the end, which could be used as scientific basis and information for flower production, marketing of the company and even for the government making policy.Within the latest two decades, there has been a significant improvement in flower planting area and its production, but compared with the flower production in other countries, its development still lagged behind. There are many flower producers, but all in a small size, lagging in technique and efficiency, and its product structure is not reasonable. Now flower market changes from seller's market to buyer's market. The zone of flower preliminary emerged. Owing to its stronger condensing and radiation power, some larger flower enterprises play an important role in the development of the flower industry.Compared with the average consumption of the world, China's flower consumption is very low, and characterized mainly in aggregative and ferial consumption. With the increasing of the people's earning and the consumption conception's change, the potential consumption of flower in future is tremendous.In China, the flower market competes sharply. The price has a total tendency of falling, and prices are different obviously from season to season, and among different regions in busy seasons, which is higher in big cities. There is small difference among different varieties of bulk cut flowers.The basic flower market system has been set up in China, and has formed massive production, large market and circulation. Sailing flowers mainly through wholesale and retail, and exchanging mainly through face to face, but now, a method called auction has been used in the flower trade.Based on the problems existing in the policy guidance, technical innovation and industry organization, some suggestions are proposed as follow: strengthen the support in policy, take measures to improve the quality of flower products, and accelerate the flower consumption through the propaganda of the culture.