The Research On Customer Service Strategy In Th Third Party Logistics Corporations

In Chinese logistic market, domestic Third Party Logistic corporations(3PLs)came from traditional shipping enterprises, storage enterprises and shippingagency enterprises with single function. They struggle earnestly in the fiercemarket. And more and more corporation named after "Third Party Logistics(3PL)"are appearing nationwide at a surprising speed. While attempting to perfect abilityof supply chain management, much domestic logistics corporations have tocompete with lower price and overload. After entering WTO, domestic 3PLs facethe severe situation because of logistics field's open and foreign logistics entrance.Then, how can 3PL Corporations extricate themselves from a plight and develop?Customer service strategy (CS) is one of the answers.This paper describes that it is exactly the important means to improve logisticenterprise's competitiveness to put forward customer's service strategy after itanalyzes the current situation of the development of 3PLs. The structure of thispaper is as follows:Chapter 1 Outline It sketches the research current situation at home and abroad ofcustomer's service strategy, and analyze its importance implemented in Third PartyLogistics Corporation, which is the purpose of writing this paper.Chapter 2 The Feasibility Analysis of CS on 3PLs It analyses the character of3PL and introduces the current situation of 3PLs' development in China. And itsums up the intention, characters, and content of CS. Then on these bases itproposes that CS can be implemented in 3PLs.Chapter 3 The Assessment on Customer Service Index of 3PLs With customersatisfaction theory model and the characters of 3PLs, it builds up customersatisfaction index system, which controls the implementation of CS effectively.Then it describes how to adjust and improve SPLs'business activities. This is oneof the focal points of this text.Chapter 4 CS Implemented in 3PLs From above- mentioned analysis, it probesgeneral method by which 3PLs implement customer's service strategy. This isanother focal point.Chapter 5 Conclusion Though CS causes the concern in our academicals andenterprises , it seems insufficient in theory and practice because it just launches.