Based On The Level Of Customer Service, Logistics And Distribution Optimization Study

The industry of logistics is an important part of the economy and it is the blood vessel that connects with production of the society. At the same time, it has great effect on the development of the economy. Logistics management is a new science that develops in foreign countries in the near twenty years and it is an important branch of management science. In recent years, our country begins to pay more attention to logistics management which has become a hot issue in the industry of transport and many related logistics enterprises. At present, logistics management has become the magic weapon that modern enterprises can use it to get advantage position in the marketing competition. The systematization, rationalization, modernization and socialization of logistics and the improvement of logistics performance are important to business enterprises and the society.As an important part of logistics management, physical distribution takes a key role in the whole logistics system. It is used to accelerate the circulation of product which is from production field to consumption field and realizes the use value of product. With the development of logistics, customer service has become more and more important in the process of physical distribution and it has become one of the important ways to get the competitive advantages among logistics business enterprises.In order to solve the problem of how to realize the optimization of physical distribution system based on the customer service level, this paper discusses the following questions: Firstly, this paper briefly introduces the theories and the present condition of Logistics and Supply Chain Management and analyzes the connection and differences between the two theories. Secondly, this paper systematically studies the physical distribution system and analyzes many influential factors and customer service ability of the system. Thirdly, this paper introduces the inquisition method of the business enterprise Customer Satisfaction Index (CSI) and investigates the Customer Satisfaction Index (CSI). With the implementation of the customer satisfaction strategy and the total quality management (TQM), it provides evidence with the problem of how to improve the customer service level of the physical distribution system. Finally, in order to optimize some important problems of the physical distribution system, this paper uses many mathematics models and other related strategies of the system are also put forward. Then, the author suggests that, in order to test the optimization result, logistics business enterprises could use logistics imitation method before the optimized system turns into reality.