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Study Of Jiangsu Hairdressing Chain Operation Mechanism

Posted on:2005-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:C X JiangFull Text:PDF
GTID:2156360122496174Subject:Forestry Economics and Management
Abstract/Summary:PDF Full Text Request
Hairdressing was for the gerentocratic in ancientry. Common people only cut the hair. Modern hairdressing trade appears with our country's reformation. The first canonical hairdressing firms came into existence was in early 1980's in China. Because of nearing to Hongkong Maco and Taiwan district, Guangzhou and Shenzhen were the earliest cities that developed the Beauty&Hair service. In Jiangsu province it has only about 10 years history, while it has been 50 years and even 100 years in developed countries and districts, The development of hairdressing in Jiangsu and even the all country is far behind those districts.Nowadays chain operation is the fastest and most develop way in management. In 1960's, chain operation held the main position in retail trade, and soon pervaded to almost every field. Chain operation first appeared in 1980's in grain supply system in China. After more than 10 years' development it has relate to many trades including hairdressing. Hairdressing chain in Jiangsu is less than 10 years.Because of not awareness of chain operation, there is no large-scale hairdressing group and the Beauty&Hair chain companies existent are not very normative . These chain companies also have many problems in daily running. In order to solve the problems above, the author investigated and studied the Jiangsu Beauty&Hair market, benefited by the experience of chain operation of the other fields and the Beauty&Hair chain operation successful cases of the other districts.This theme make an inquiry into the operating mechanism of hairdressing franchising which is the most potential chain operation mode for Beauty&Hair. It includes :1. Chain operation organizing and management of Jiangsu province2. Centralization and decentralization power of headquarters3. How to develop the leaguersThis theme is benefit to Jiangsu province that how to develop the hairdressing franchising, and it also conducive to standardizing hairdressing field and prospering the hairdressing market.
Keywords/Search Tags:Jiangsu province, Hairdressing, Chain operation, Franchising
PDF Full Text Request
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