Study On Non-optimal Tourism Resources Areas And Its Development In Shandong

With the development of tourism in recent years, regional tourism development attracts more and more attention. Tourism has become the new economic increasing point, which is greatly cultivated in many provinces. Tourism is regarded as dominant and supporting industry of economy in many areas, including some areas whose tourism resources lack of abundance and taste. Compared with areas with optimal tourism resources, they become the important parts of tourism in its area as well as the whole country, and large in number and wide in distribution. Because its tourism resources are non-optimal, it is more difficult for them to form tourism industry advantage. Its tourism development should follow an "unconventional" mode. This paper uses relative theories of non-optimal tourism resources area for reference, probes general theories and development mode of non-optimal tourism resources areas, contraposing tourism development problems in some areas in Shandong, aiming at perfecting the theory structure of non-optimal tourism resources areas and giving directions to its tourism development operation.On the basis of combination of theory research and empirical research, the author constructs the contents structure of this paper, which is divided into five parts. The first chapter is exordium. It points out that Reasons for development of areas with non-optimal tourism resources is the regional tourism development differences in Shandong, introduces the study aim and contribution, the basic study actuality and main contents; The second chapter defines the definition and characteristic, plots out the bound of non-optimal tourism resources areas in Shandong according to its non-optimal tourism resources, and analyses its actuality; The third chapter discusses the main problems of non-optimal tourism resources development in areas in Shandong, forwards theories and general methods for development. In order to make the viewpoints in this paper more practical, the fourth chapter takes Binzhou and Dongying for typical example of non-optimal tourism resources areas in Shandong, comparatively studies their regional characteristics and tourism development mode, and brings forward exercisable countermeasures. The last part summarizes the main contents of this paper and suggests the research direction hi the future.