Shandong Province, Coastal Areas, The Tourism Division Of Labor

The strategy of regional tourism collaboration is put forward for stimulating the development of tourism in new era. The labor division of tourism industry on government level is the most important part of mis strategic collaboration system, This paper is mainly on the labor division analysis of tourism industry of Shandong coastal area.,The tourism division of labor also means the distribution of regional tourism industry, which is based on the analysis of sub-region's competitive advantage. The aim is to prevent repeated construction and non-efficient competition, and thus improve the overall efficiency of the regional tourism economy.The paper first gives analysis of the theory of competitive advantage in the labor division analysis of tourism industry, and thus establishes the preliminary framework for analyzing the theory of tourism competitive advantage. Second, based on the analysis of Shandong coastal area social and economic development and tourism characteristics, the paper gives deep and systematic study on the labor division of tourism products, including sightseeing tourism, holiday tourism, convention and conference tourism and events tourism. Finally, the labor division of other tourism segments, which are coordinated with the above-analyzed tourism products, are studied, and thus finishes establishing the final framework of tourism labor division of Shandong coastal area.