Study On The Consumers' Preference Of The Elderly In Shandong Province

Since 2015,China's economic growth is down,the way cattle travel,Ctrip,where to network,city network,the U.S.group,rice and a large number of tourism website,group purchase network to bring more convenience to people and tourism,the rapid development of high-speed railway,the big city,the second city,even part of the three line of the city connected,three,four days of midline travel weekend two days can be achieved,more and more people love their own travel arrangements,and half walks more easily with the convenience of the network,tourism becomes a kind of life.The travel agency was off the cost increase,business entered the transition period,how to achieve accurate travel for the customer,find the trip Tourism enterprises to develop the plight of the breakthrough?In twenty-first Century,China aging is more and more serious,Shandong first entered the aging society.In recent years,various industries are actively exploring the development model of aged industry,as an industry in old aged tourism market ushered in a new development opportunities,the elderly is really "go",the most time,the economic capacity,the most willing to travel in groups,nowadays,tourism becomes a way of life,and even pension combined,the elderly tourism has become the focus of the tourism market in the future trend,become a "sunset plate" and "sunrise industry",have a broader space for development.Currently on the market of elderly tourism products and services,the quality is not able to meet the needs and aspirations of the elderly tourism consumers,can not let the elderly travel in "happiness","old money".How to grasp the trend of the elderly tourism demand,according to the preference of tourism consumption of elderly market segments,developed by the aged people tourism products,to improve and perfect the tourism service,enrich the spirit of extension services,to better meet the needs of the elderly tourism consumer groups demand,and promote the healthy development of the elderly tourism market.Based on the domestic and foreign tourism based on preference,research achievements on the elderly tourism preference on the use of questionnaires and interviews with groups of tourists,the tour company of A in 50-60 years old(soon to be old)and 60 years of age or age of two elderly tourists as the investigation object,the focus of the investigation and understanding of the elderly the tourism consumers in thetourism products,tourism services and other aspects of the demand and consumption preference,factor analysis of attributes and the influence of elderly tourists preference,and put forward relevant countermeasures to enhance the development of tourism products in the elderly.This paper focuses on the investigation for the elderly travel preference of Shandong Market Research On the one hand,enrich the research content of elderly tourism consumer behavior in China,will assist in the development of tourism products and development of old line from A tourism company better,making the elderly tourism marketing strategy is better,but also provide support for the empirical research on Shandong province's tourism management departments to develop tourism market development and marketing strategy.