| In less than 6 years, Hua Da Stainless Steel Co., Ltd. Seizes the opportunities and obtains rapid development. The market enlarges rapidly and the annual turnover arrives at more than 0.5 billion in 2003. With the fast development of the enterprise and constant changes from external environment, the enterprise is in the face of serious challenge from the market, which can be obviously represented in the following aspects.1．The competition continually intensifies. The demands of clients become higher and higher, while the products that can be chosen greatly increase. What about breaking through the limitation of market so as to make the enterprise excavate the potential on the basis of maintaining its original market, and furtherly step into a new stage? The original marketing mechanism has not been suitable, and market needs to be relocated.2．The amount of fund occupation is too big. As the market constantly enlarges, a large number of funds are occupied in cycle, which greatly influences the expansion of enterprise in the following step.3．The competition in price becomes more and more obvious in the market. How to jump out of the mud pit of price war is the most urgent need that the enterprise faces with. 4．Market agents use unstable channels and they are more and more dissatisfied with the company, which bring about serious hidden trouble. How to effectively se up sound network is the problem that channel construction has to confront. 5．Although the business obtains the development, the management still falls behind, especially those marketing spots that are established not in the native, are difficult to control. All of them result in slowly taking back the funds, and even appearing such a phenomenon as losing some parts of funds and increasing the bad accounts.The research and development strategies of Hua Da Stainless Steel Co., Ltd. involves the contents as follows. 1．Setting the position of market in research and development strategies. The priority of well-known brands, i.e., greatly improving the celebrated degree and perfect degree of well-known brands, expanding the scale and enhancing the capacity in the means of depending on the well-known brands, and winning the victory through good quality. Developing along the direction of longitudinal integration in raw material market, seizing the highest point of industry, and eventually reducing the cost of exploring the market. Regulating the construction of current products, adopting the different strategies, expanding the ability to industrial production, improving the quality and grade of products, and rapidly reacting the market vacancy having high benefits. Fostering the network of market greatly, enlarging the selling rapidly, and applying the network in those medium developed areas before other persons pay attention to some parts of immature market. Firmly establishing the well-known brands image in the native, completely stimulating the power of channels, expanding the potential of channels, perfecting the services, and expanding the ability of channels' circulation. Adopting modern combined propaganda, combining the means of promoting the marketing, and extending the occupation ratio of market.2．Setting the products as the most valuable products. Highlighting the quality and emphasizing the quality of products are the first core of products. Firmly establishing the awareness of quality, reinforcing the management of quality, and depending on the quality to set up the image of well-known brands. Emphasizing the reasonable price, i.e., reasonable price means the most economical price under the circumstances of satisfying clients' demands towards the products. The economical price results from the scale effect and good management. On the basis of expanding the amount of turnover, occupying the market and obtaining the benefits, and purchasing the most suitable quality in the most reasonable price is the best choice for the customers. However, avoiding the image of setting the lowest price of market I order to affect the image of...
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