The Design Of E-business Information Flow Optimization

As the global economy is entering into information economy era, the knowledge economy has just appeared for a short time. With the development of information technology centering on computer network and pervasiveness of Internet application, a kind of new commerce model — Electronic business brings out, develops and rapidly expands in the world. E-business is a new-type commercial which utilize modern information technology mainly internet technology to carry on the commercial activity, came forth with rapid development of internet at the end of the 20th century．E-business is made up mainly by material flow, business flow and information flow. Among them information flow which is the foundation that material flow and business flow circulate is the most important and controls and supervises to the whole commercial activity at high level． The precondition of smooth development of E-business must be by transmitting various kinds essential information correctly and in time．The goal of the disquisition is to analyze information flow existing problem in the traditional business procedure to find out various kinds of factor influencing information flow among them, to optimize relevant link that the information flow of E-business, to guarantee smoothness of information flow of E-business,to exert the advantage of processing information in high－efficient and in time of E-business,to increase enterprises' own competitiveness and to accelerate the development and progress of enterprise. First, introducing the significance of information resource for production. Information technology around computer strengthens human's ability of producing information, dealing with information, transmitting information and applying information. It makes human facing environments, like working efficiency improved not by labor and energy but knowledge and information he has learned, social economic activities developed not only depending on money but more depending on kinds of social economic information. That is to say, as a new kind of resource, information is playing a important role in the human society. As a product of information era, E-business is also facing the question of how to utilize information resource in effect. The paper describes current main problems faced by information flow optimization in E—business and how to do with them. Second, the analysis of E-business and information flow. E-business is a kind of new technology with rapid development, a new area full of opportunities and challenges, and a market full of large potential. What is E-business? There is no uniform definition. The paper's opinion is that E-business is an activity summary that deals with commodity and trade by partly or entirely hiring electronic network (like Internet). Classified by objects of trade, E-business can be divided into five modes — B-B, B-C, C-C, G-B, and G-C. The reason that E-business catches people's eyes is that the appearance of E-business has immense impact on the society. It pushes enterprises' into unheard-of competitive environment, reduces trade cost, improves trade efficiency, enhances trade opportunities, changes trade mode, and promotes economic innovation; Information flow is the foundation of E-business and the communicated channel of virtual enterprises. It improves E-business activities' efficiency and is an important measure to gain advantageous situation.Third, analysis on information flow optimization. With the rapid development of technology and more and more severe market competition, the running environment of enterprises is complex and difficult to predict. Layer management like pyramid of traditional enterprise and blocked and out of period information is more and more difficult to adapt rapidly changeful market environment. In the E-business environment, the way that enterprise's structure will go is network and flat. E-business and information flow are not independent definitions, both of them are inseparable and helpful to each other. By adjusting organization's structure,...