The Integrated Marketing Communications Theory And The Development Of The People Managed Enterprises

As a new breakthrough in economics and communications theory, the Integrated Marketing Communications (IMC) has had a significant impact on enterprise marketing initiatives and the advertisement and communications behavior of advertisement Agent Company, therefore, doing some academic research on this new theory will be quite necessary.The people managed enterprises develop really quickly , and they become more and more important in our country. But in fact ,they have many defects because they developed in chaotic economical surroundings before . And now , IMC theory is a practiced theory .IMC theory will be useful for them . This article will introduce IMC the definition of people managed enterprises,and the effect of the integration of above two by economics and communications At the same time ,1 will analyze the practicability of IMC , and why the people managed enterprises need this theory with the precedent I have experienced myself,of course some ponder of the inadequacy of this theory.