Discussion Of Orientation On Real Estate Item

The functions of orientation on real estate item become more and more important in the process of real estate business. How to make a good orientation on real estate item is the key point that leads to the success in this field. The thesis expounds how to make a good orientation on real estate by researching market survey, analyzing code of conduct of consumer, subdividing market of real estate item, theorizing orientation on real estate item and testifying orientation on real estate item. It includes the elite of market survey on real estate, value judgment, main content,the basic procedure, quality control, the analysis and usage of the resultand the making of the specialist building system. By analyzing code ofconduct of consumer, the judgment of needs of buyers, mistakes of the conduct analysis, patterns of quantitative analysis, periods of the family cycle have influence on the demand of real estate. In the thesis it is talked about how to subdivide real estate item in the market, how to definite target market and how to choose the right target market to make right orientation on target consumers. The value analysis, the elite of concept, the mistake and solution in the process, the concrete tactics and accurate analysis of orientation on real estate item are included in the thesis. The thesis shows how to use theories of 4p and 4c to make advertisement staff work freely in the market, and by successful analyzing Guangzhou Olympic item and Qingdao Huayi. Spring item, the thesis systematic expounds the orientation on real estate item. The orientation should have many parts. They are orientation on conducts, target consumersand the main market, and the proportion of consumers, orientation on major consumer and price. Theories of marketing management should combine with the practice of real estate item. Scientific analysis and forecast on items can stop the blindness and strengthen the operations, which can make the item fit the market discipline. The main task of the thesis is to expound only the orientation on item that can satisfy the needs of the market is the successful one. Otherwise, it will lead to the failure in the process of real estate item.