Research Of Subdividing Jmarket And Selecting Target Market Of Wuhan Iron & Steel Corporation

After 20th 50s', commodity market gradually head for the maturity, needs of customers become more characteristically, some large transnational corporations (or companies) start practicing the target marketing, market subdividing is the base of the enterprise realizes its marketing target. The inner basis of putting the market subdividing into practice is according to the various needs of customers, the compulsive term outside comes from limit of the resource the enterprise has and valid market competition the enterprise meets. The market subdividing to benefit to the enterprise to discover best market opportunity, increasing their market share; it also make the enterprise use to minimally operating expenses to exchange the biggest economic performance.Although the steel industry were called the " setting sun the industry" in the west, but taking a comprehensive view of the world economy, steel industry is still a pillar property and occupy the important position in the economy. Wuhan iron & steel corporation is a large steel conglomerate in China, under the domestic economy high developing, the steel product need of local is prosperous to require and the term for exaltation with the steel material, facing to the Chinese supply and demand unbalance in steel market and the total deal provide the larger than the whole characteristics that beg, and facing to the local steel enterprise the exaltation of level wholly, and facing to being have joined the WTO, the nation's protecting policy to steel product is gradually release and the "big crocodile" of international steel who gloating on the Chinese huge market obtains the entrance. Under the attack both from inside and outside to Wuhan iron & steel corporation, how to reply becomes the most important lesson need to be solved. Wuhan iron & steel corporation could use the advantages of itstechnique and equipments and the product, analyze the local market characteristics and local property development characteristics, choice and capture and make stronger the fit target market to make the enterprise develop continuously is a best method to match the actual.Surrounding the product and its marketing characteristic of Wuhan iron & steel corporation, based on the related theories of market subdivide detailed introduction, this paper put great emphasis on studying several problems below:1 . This paper introduces and analyzes completely the structure and form of the world steel industry, the environment of international and local steel industry, and the development trend of the world steel industry. Under the background of the economic integral in all of the world and China join the WTO particularly, this paper introduces and analyzes the influence the world economy and trade rule affecting local steel industry, illustrate the background of the product market subdivide of Wuhan iron & steel corporation under the economy and steel industry of the world;2. This paper introduces and analyzes the development condition and the require trend of local related trade in the last few years completely, and the competition situation of the local steel material product. And according to the product and enterprise circumstance of Wuhan iron & steel corporation, this paper proceeds the Wuhan iron & steel corporation SWOT analysis, illustrates the necessity of the product market subdivide of Wuhan iron & steel corporation further;3. As an industry product, market subdivided of the steel product is according to the trade. According to the market characteristics in industry product, this paper proceeds market subdivide of the product of Wuhan iron & steel corporation detailed. And through valuating the subdivide market, this paper makes selection on the subdivide market of Wuhan iron & steelcorporation finally;4, Aim at the product subdivide market of Wuhan iron & steel corporation, and facing the increasingly vigorous competitions coming from domestic and international in steel material market, joining together the advantage of the production and the technique oneself s,...