The Development Strategy Research Of Guizhou Chengtie Honglu Transportation Service Co.,Ltd

As the only liquid ammonia batch transportation logistic company in China, Guizhou Chengtie Honglu Transportation Service Co.,Ltd (HLC) is facing the main customers' demand increase of liquid ammonia and the supply and demand parts'opportunism threat, it' s of realistic importance for HLC to decide its development strategy.The article elaborates related corporate strategy theories first. Next it analyzes the external environment of HLC, which concentrates on the introduction of liquid ammonia and its transportation, the present supply and demand market of liquid ammonia, the industrial background of HLC foundation and the analysis of the five competing models to HLC. Then the article analyzes the source and ability of HLC. It mainly includes the foundation and development of HLC, the analysis of present running situation of existed strategy of the company, the analysis of liquid ammonia value chain, the present source and ability of HLC and the entry barrier analysis of how to keep HLC monopolize position.Based on the introduction of corporate strategy theories and the analysis of HLC external and internal environment, the development strategy of vertical integration is put forward through the analysis of SWOT and two successful cases, which is expansion to the sales, purchasing and production market of liquid ammonia. To guarantee the implementing of this strategy, the following work should be finished: reorganize the company capital, build and manage the information network, improve human resource management and renovate its management model and organizational structure. During the period of carrying out the vertical integration strategy, some problems including money and safety about transportation and production should be carefully considered. At the end of the article, a conclusion is provided.