Development Tactic Investigation Of Lanzhou Telecom's PHS Operation

PHS(Personal Handyphone System) is the most important operation of Lanzhou telecom. It has predominance in moving market competition. At the same time, PHS is confronted with a good many questions and compressive stresses. How to exert it's predominance, to keep it's consumers, to develop the latent consumers is the important question for discussion.The paper based on a great deal communications' literature and investigation of Lanzhou telecom. It applies a great deal theories of market course to analyses the development tactics of Lanzhou telecom's PHS operation, for example, demand analysis of consumer, product life cycle, ability of competition, etc. The paper starts with analyzing the market circumstance of Lanzhou telecom's PHS operation. It investigates the market circumstance in Lanzhou telecom's PHS operation, and the actuality and foreground of Lanzhou telecom's PHS operation, and then appraises competitiveness of Lanzhou telecom. Through the research, it appears that Lanzhou Telecom has some predominance in the competition of corporations. It has barged up against questions in Lanzhou telecom's PHS operation, for example, succeed rate of calling, wanting variety of mobile telephone, slowness in expansion of new operation, falling of the brand's name, lowering of predominance in price, need of regulating channels, increasing of cost in sell, falling of amount in increasing new users, etc. To aim at these questions and Lanzhou Telecom's fact, the paper suggested the tactics of mode in management, product management, price, channels, sales promotion of PHS operation.I hope the paper has some effect in China telecom's PHS operation.