Ping An Insurance Of Lanzhou Company's Marketing Troops In Management Study

Lanzhou Branch of Ping' an Insurance Company is in a developing period when it is very important for the company to find out and solve the problems on the management of marketing troop timely in order to make the marketing more mature. And it is very important for the company to set up a marketing troop with high trait, high efficiency, high quality and high loyalty so that the company can roll its hoop in the dog-eat-dog marketThere are some problems lying in the management of marketing troop of the company: the organizing of the marketing is not rational, the quality of marketing troop is not enough high, the aim of behavior between marketing personnel and company is not consistent, marketing personnel is apt to abdicate the office, and the training system of marketing troop is not wholesome. It is very necessary to change the model of management and upgrade the quality of marketing troop.According to the condition of today's marketing competition and the developing direction of national insurance companies after our country entering WTO, with the investigation and analysis of the market of Lanzhou Insurance, this paper uses some theories on marketing management, service marketing, management, marketing management, personnel resource management and activity management, and gives out a series of plan on the organizing, employment, training and the management of activities of marketing troop aiming at the condition of source and some influencing factors of the Lanzhou Branch of Ping'an Insurance Company. At last, the paper provides some plan forthe marketing concept, marketing training and management of activities.With the establishment of management plan of marketing troop, and the primary research and suggestions of concrete practicing, the paper is aiming to standardize the management of marketing troop of the Lanzhou Branch of Ping'an Insurance Company.