Analyze Of Enterprise Competitiveness Of Sanyo Of Dalian

With the integration of the world economy and the globalization of the market competition, especially after Chinese WTO entry, the competition becomes more and more vigorous. Enterprise competitiveness has become an urgent problem to be studied.This paper aim at making theoretical application and practice with Sanyo of Dalian enterprise competition ability as research as resemble, launch the positive research to enterprise's competitiveness. Paper is first looked back the development that home and outside enterprise competition ability study and present situation. Second this paper clarifies the definition and character of the competitiveness of enterprise, analyzes influence factors of central air conditioner enterprise competition ability and their internal relation, and summarize for the enterprise research theory of competition ability. Then base upon these theories, this paper establishes a full system of barbarous form three aspects (competence, resource, circumstance), three strategic groups of Sanyo of Dalian and its competitive enterprises were identified by the analysis of faction and cluster. Forth, this paper analyses the competitive strength and inferior position of Sanyo of Dalian and its competitive enterprises in one strategic group. At last, this paper brings forward the competitive measures of Sanyo of Dalian.