Research Enterprrise's Competitive Strength Based On The Analysis Of The Value Chain

The enterprise's competition is the system's phenomenon and request that accompanied with market economy. The trait of the market economy is the competition and it always stays with the market economy. So if one enterprise want to survive and develop at the market it must have the needed competitive strength. The origin of the Enterprise's Competitive Strength (ECS) is the main content of the enterprise's competitive strength research and it is important to an enterprise to consummate the ECS's theory, explore the formation of the ECS, and build competitive advantage. This thesis uses the analysis of value chain as the tool to decompose the making value's process to a series different but correlative economic actions, and thus to find the real making value actions. The thesis adopt the Michael E. Porter's five competitive strength theories to analyze the value chain of the five kinds competitive strength, and contrast them for enhancing the enterprise's competition, strengthening the management of the human resource, the technology research and exploration, the marketing problems and so on. By adjusting the structure of the enterprise, recombining the business flowing and enhancing the competition of the enterprise, the thesis uses the value chain analysis at the basic stratagem and total stratagem of business to find the factors about prompting the enterprise's competition and to establish the enterprise's competition advantage.