The Application Of Competitive Intelligence And It's System To Enterprise Competitive Strategy

InTableation strategic management, competitive intelligence and enterprise competitive intelligence system can all largely reduce the risk and waste caused by inadequate intelligence. Of which the system has therefore become long-term strategic assets of a successful enterprise.Except for trying to study and explore the application of competitive intelligence and its system to enterprise competitive strategy, in the 2nd chapter this thesis presents the concept, application and development of competitive intelligence in details, expounds various means of collecting and providing intelligence, gives out the centralized model construction of some Chongqing water heater plant's intelligence system, describes three inTableation tracking modes which competitive rivals often use and introduces a variety of analytical methods against opponents.In the third chapter, we have analyzed the economic intelligence, industry intelligence about water heater plant's and this enterprise intelligence, and introduce three model for analyzing opponents:the manager with responsibility for the intelligence about opponents, the company harmonizing for the intelligence about opponents, and tailing after opponents for the intelligence about opponents. Delineating means for tailing after opponents.Combining an enterprise's intelligence system with the institution of its competitive strategy, the article draws the outline of an enterprise's strategic development by means of the methods of SWOT and SPACE and in terms of a judgement upon its developing factors in future, and selects and establishes the best competitive strategy for it after fully considering the game of two sides or more of competition and analyzing the equilibrium of game under the conditions of perfect and nonperfect inTableation.It's believed that competitive intelligence is the basic of strategic management. Establishing the enterprise strategy and doing the enterprise strategy, it need collecting and analyzing the intelligence of the opponents, then, enterprises will be success in competing with their opponents.