A Study On MICE Cooperation In Yangtze River Delta Area

Firstly, based on the necessary conditions and mechanism analysis for MICE, this article proposes a driving force system model for MICE and emphasizes the function of benefit driving in MICE. And according to these, the article analyzes the actual basis for the cooperation in MICE field in Yangtze River Delta Area. Next, the article makes the integrated orientation and arrangement orientation for the Yangtze River Delta Area MICE development and according to benefit and orientation, this article builds the cooperation system for the Yangtze River Delta Area MICE development. At last, the author argues the countermeasures of Yangtze River Delta Area MICE development from the government, the market and the corporation position.