Yangtze River Delta Regional Cooperation In Tourism Status Quo And Countermeasures

Changjiang Delta (Yangtze River Delta) is the most attractive tourist economic region in China. In the circumstances of the advance economic environment in Eastern China, supported by the abundant tourism resources characterized by Jiangnan style. modern urban scenery and historical culture connotation, based on the fine tourist service and convenient tourist transportation, Changjiang Delta has the great development potential. Under the new challenge of regional economic integration, Changjiang Delta tourist economic region has got into a new stage of conformity and development, which is at the core of regional cooperation.. It is necessary to have reasonable ways of handling and correct strategy. On the analysis and evaluation of the tourism resources in 15 center cities, this thesis has a study on the regional tourist cooperation in Changjiang Delta from 4 aspects: the structural conceptions on regional tourism resources conformity, jointly development on regional tourist market, building whole tourism image and optimization on regional tourist product. Then it tries to provide some applicable principles and proposals for the development of regional tourist cooperation in Changjing Delta.The thesis consists of 5 chapters as follows:The first chapter provides definitions of the core notions in the thesis and gives a summary of the status quo of this research area at home and abroad.. Then it comes the elucidation on the development tendency of the research.The second chapter defines tourist region in Changjing Delta. According to the analysis of the tourism resources in 15 center cities, it evaluates the characteristic and advantages, then inquires into the regional tourism resources conformity, builds the "124" structural conceptions.The third chapter starts from the market investigation and research in Changjing Delta, clarifies the positive and negative aspects of the development of regional tourist cooperation, including strengths and opportunities as well as weaknesses and threats, confirms the market positioning and target market of regional tourism in Changjing Delta, discusses to build the whole tourism images and form a brand.In the fourth chapter, the optimization on regional tourist product in Changjing Delta are dissertated, the author analyzes the special features and existing problems of regional tourist product, designs the tourist routes including overseas tourism, tourism outside region and inside region.The fifth chapter addresses the concrete counter measures in the aspects of improving understanding , arousing government and business , transportation networks, market cooperation.