Study On The Image Construction Of Urban Touism--Taking Xi'an City As An Example

The fast development of the tourism and the urbanization make the image of urban tourism be a new area for study, at the same time come out many other new subjects about the urban tourism which need to been studied too. And now in China there are many projects about the image of the urban tourism is under construction without the theories leading, which makes many waste of the city resource including the money, the labor and so on. So it is urgent to make a study on this subject. And there are not many persons who concentrate their spirits on such study. So it is necessary to begin this study both in the theory and the reality projects.This article gives some concepts about the image of urban tourism on the basic of introducing some studies on the urban tourism first. Then it continues to study on how to build the image. It begins to build the image mainly from the three facts that are mind identity, behavior identity and visual identity according to the corporate identity. After this it gives some common measures on how to maintains and regenerate the image. At last chapter in order to have a good understanding of the theory that is built in the former chapter it takes Xi'an city as an example. This is just a measure to have a look if the system of this theory is complete or not in the construction and maybe some opinions are too personal. After all this will give some good idea about the image of Xi'an city tourism.This article is mainly to construct a theory system to give some suggestions to thepeople who is working on building the image of the urban tourism and at the same time show the people how to uses this system through taking the Xi'an city as an example.