The Tourism Image Of Tourism Planning In The Planning

As a developing direction, design of tourism image is an important part of current tourism planning in china. This paper attempts to explore constituting of tourism image, its characteristics and meaning of image design with tourism image as its core conception. The author also gives a detailed introduction to forming of tourism image, time and space law and model of design of tourism image, which was reconstructed on the basis of CI theory and under the framework of tourism planning. Some feasible ways about design and popularity of tourism image are also suggested in this paper.