Research On Construction And Development Strategy Virtual Enterprise Based On Value Chain Management

With great progress of science & technology, basic change has taken place in enterprise's domestic and foreign competitive environment, the market competition is becoming fiercer, consumers' demand has become the key that the market fights for. While consumer's requisition for products is not merely respects, such as performance, quality, price and service, etc., reflecting consumer's one's own characteristic and individualized demand of the taste are becoming consumers' main characteristic in information age. In order to meet more and more individualized demands for the products and service of consumers, enterprises must change the way in which the original extensive standard produce, make the production system respond fast, produce flexibly, and have greater flexibility. But none of entity enterprises can possess all the resources needed to deal in opportunity in a short time, therefore, in order to make the fast reaction to the market demand that is changing and unpredictable constantly and produce the high-quality products which meet market demand as soon as possible, they need a kind of new enterprise operation mode to adapt to this kind of change urgently. Under this kind of background, virtual enterprises arise and are considered to be the main organizational forms of enterprises in information age of 21st century.Value chain management is a kind of innovational management system, the main idea of it is to apply a total systems approach to managing effectively the entire flow of information, logistics and service, thus realize enterprise's whole value appreciation, and make the cost of the whole value chain reduce. The article, through the use of basic theories of value chain management, based on detailed foundation of analysis to virtual enterprise essential theories and relevant problems, have launched describing the construction of virtual enterprises and development strategy in terms of value chain management.First of all, the article has given value chain analysis for virtual enterprise, andhas revealed the value chain relation inside virtual enterprises from value aspect.Then, On the basis of the basic thought of value chain management, the article has raised the principle for virtual enterprises construction, and has set up virtual enterprise construction model, expound the fact fictitious value system and key construction of competitiveness of enterprise respectively thereupon.Secondly, the article has analyzed the problems appearing in the virtual enterprise's development in terms of value chain management, and has put forward more concrete development tactics and strategic measure for it.At last, the article has made Fengsheng Company as the example of virtual enterprise, and given detail analysis for its strategy. This has given the precious experience for our country's virtual enterprise practice.