Studies On The Green Marketing And Agricultural Sustainable Development

Because of the deterioration of environment day by day, the human living environment is threatened seriously. The agriculture that closely related to environment is extremely paid attention to, then, the sustainable development of agriculture becomes the themes of the times. Under the same historical background, the green marketing of agricultural products arises at the historic moment. The green marketing of agricultural products is the development and perfection of traditional marketing; it is also the important way to realize agricultural sustainable development. Only if the organization of every department related to agriculture and knowledgeable people are devoted to fostering leadings enterprise of agriculture, normalize the order of green marketing, build the green consumption atmosphere, develop the pollution-free food, strengthen brand construction as well as popularization, and make great efforts to perfect the control system of green marketing, the sustainable development of agriculture can unquestionably be realized.Though argumentation of agricultural sustainable development and green marketing of agricultural products, this text aims at trying to combine agricultural sustainable development and the general theory, concrete practice of green marketing of agricultural products together, it has announced the connection between agricultural sustainable development and green marketing of agricultural products, has proposed launching the basic train of thought and way of green marketing of agricultural products, combination between qualitative analysis and quantitative analysis, theory and practice, spots and entire areas, dynamic analysis and static behavior, has also used analytical methods, such as date, instance, etc.