| In the 1990s, green tide rise in the worldwide, indicate mankind enter the " green ear " which protecting environment, advocating natural, promoting and developing continuously, meanwhile, promoted the formulation and development of green marketing which combined with marketing idea and environmental protection consciousness. Implementing green marketing is an inevitable choice to modern enterprise, which moves sustainable development.As a new company, Da Li Jin Yuan high department's limited company of forest fruit (abbreviated as "Jin Yuan Company ") have formulated the strategic development goal which is presenting the green fruit and establishing the green image .The company catched a market opportunity in time, have invested nearly 4 million yuan, introducing nearly one thousand mu of cherry trees in 2004, it is expected that fruits will be hung in an all-round way in 2006, thus, the company will realize the accumulation of company's basic fund. However, how make cherry of the Company list smoothly and establish it's own green brand ect, are anxious problems that the Company to be solved. This requires leaders of the company to make a series of marketing tactics with strong feasibility that will make strategic guidance for the company.This text combined company's actual conditions, made use of green marketing theories, enterprise CIS image designation, fuzzy mathematics etc.. The test has designed a set of marketing schemes with strong feasibility. To agricultural product of the company-sweet cherry. Among them, make and explain especially these factors which include establishing green brand ofsweet cherry, opening up green channels, choosing suitable green price, launching green marketing and establishing whole green image of company of etc. On the other hand, designed a set of green standards according to the planting situation of the sweet cherry, thus, help Jin Yuan company take the sustainable development road establishing green corporation image.
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