Study On Internationalization Course Of Tourism Industry In Chengde

With the constant improvement on the process of economic globalization and industrial internationalization in the twentieth century, tourism industrial internationalization has gradually become the basic trend of the development of future world economy. Many areas in China have competed against each other to develop international tourism industry and made a blueprint of tourism industrial internationalization, however, the blindness and inconsequence in their developments have been shown simultaneously so that the developments of their tourism industry have been seriously restricted. Therefore, there is the necessity to explore some questions on the internationalization of area tourism industry.The author has set up the concept of tourism industrial internationalization and expounded its features in this thesis, meanwhile has focused her attention to the city-Cheng De as the target city. Through regarding the internationalization course of tourism industry in Cheng De as the research subject, making related theories of economics, market, tourism and psychology as the guidance, the author has explored the question, that is, how to push the internationalization course of area tourism industry. From the restricted factors of the current development in Cheng De, this thesis puts forward the tactic aim and developmental frame of area tourism industrial internationalization. On the basis of the specific explanations for the four aspects of products optimization, building the image of the city, promotion and tourism elements reorganization, this thesis discusses the question that Cheng De, as one of the famous travel cities in China, should how to realize tourism industrial internationalization so as to provide a certain guidance for the profound development of tourism industry in Cheng De.This thesis consists often parts.In the first part, the concept of tourism industrial internationalization and its main features are analyzed. Based on the current situation of tourism industrial development in Cheng De and the whole country, the thesis sets up the research question, discusses the significance of the study on the internationalization course of area tourism industry.Part two introduces the theoretical basis of the study. Those theories include the theory of growth pole in economics, the theory of industry group in the study of market, the theory of space competition in geography, the theory of sustainable development in ecology and the theory of city development, etc. and they provide the theoretical foundation for the practice operation of the internationalization of area tourism industry.Part three gives a specific analysis on the necessity and feasibility of the development of tourism industrial internationalization in Cheng De.In the fourth part, based on the analysis of current situation about tourists home and abroad, the thesis finds the restricted factors of the development of tourism industrial internationalization in Cheng De, including the developmental concepts, the exploitation of products, the image of the market, developmental environment, the sales promotion and the management system so as to find the entrance to solve the problem.Part five sets up the holistic way of the development of tourism industrial internationalization in Cheng De, meanwhile the holistic frame of the development of tourism industrial internationalization is founded.The following parts are the main chapters of the thesis. The specific countermeasures of the internationalization course of tourism industry in Cheng De are discussed below.Part six discusses the project of optimizing tour products in Cheng De. Analyzing of the current situation of the exploitation of tour products, the author gives assumptions from three aspects. Firstly, on the aspect of optimizing the style of tour products, the author suggests making the tour of "Zoology Culture", the tour of the commerce conference and the tour of "Special Amusement"; secondly, through the comparison with three modes of space exploitations, the author chooses the...