Research Of Cultural Tourism Exploitation In Fuzhou

With the large development of tourism, the cultural tourism becomes more and more important. However, people have not paid much attention on it. Sightseeing tour is still in the highest flight when they travel most historical cultural city. Tourism exploitation has not fully excavated its cultural connotation of history, which results that the tourism products can't meet visitors' cultural demand.This paper firstly introduces the conception of culture and tourism and the relation of the two. Then based on the analysis, the author defines the concept of "cultural tourism " , probes into the great difference and the relationship of cultural tourism and tourism culture. According to the concept of the cultural tourism, the paper brings forward the characteristic, function and the meaning of developing cultural tourism in the cultural tourism exploitation. Take Fuzhou as an example, the research firstly analyses the traffic condition, natural environment condition and humanity environmental condition of Fuzhou. Secondly, based on the investigation of the Fuzhou culture tourist resources, it puts forward several items of the cultural tourism products. Lastly, it has probed into the traveling products market development tactics of culture, and offers some corresponding countermeasure and measure to the question that the cultural tour development of Fuzhou exists.