The Cultural Value And The Exploitation Of The Northwestern Silk Road Tourism

Along with the development of economic and the progress of living quality, tourism today is becoming a "Sunny Industry" with rapid momentum. Besides the tourist demands of the mass, the fundamental motive force of tourism lies in the permanent attraction of the tourist resources and products. Along with the development of the tourist attraction and products, the traditional sightseeing couldn't meet the demands of tourists and tourism. Cultural tourism displays the treasure of national culture, the spiritual path of human civilizations, and indicates the way of regressing to spiritual hometown. So it is gradually becoming the tourist events with vigorous vitality.This article takes Gansu province as an case, analyzing the value of tourist culture in this province, and its main issues. Based on it, the article put forward the exploitment scheme in order to offer some reference to the tourism of Gansu and to offer some suggestions for Gansu's tourism transiting from traditional model to modern model.The article is composed of three parts except for the preface and the finale.Chapter onei the embodyment of the tourist culture's value in Gansu Silk Road, and evaluation of it.It includes folklore, relics of historical hero, the path of national melt and unity, the cultural and art exchange between China and the West, fanning, humane scene and natural scene. It puts forward the evaluating model of the cultural value in tourist attractions, and use the method of level- analyze to quantitative analysis the cultural value in the Silk Road. It also elucidates the meanings of the research.Chapter two: the analysis of the present state of the Silk Road tourism in Gansu.This part evaluates quantitively the cultural value of the Silk Road's attraction. Next, it discusses the present state of the Silk Road tourism in Gansu. Based on the analysis and research of the present state, the article points out the main problems in Gansu's tourism development.Chapter three: the exploitation conception of the cultural value of the Silk Roadtourism in Gansu. This part advances the principal of exploitation, and the orientation of the passenger sources. Third, the division of the tourism districts. Forth, the classification of the tourist attractions along the Silk Road. Fifth, the design of the cultural tourism along the Silk Road. Sixth, the design of tourist lines. Seventh, the design of investment of tourism exploitment. Eighth, the tourist commodities. Ninth, the promotion of the Silk Road culture. Tenth, the development of human resources. Eleventh, the protective measures of the cultural tourist attraction along the Silk Road. Twelfth, the protection of the tourist circumstances along the Silk Road.