Applied Research On Salespeople Compensation Model Design Of A Company

With the development of market, the situation of the enterprise become more and more complex. The salespeople not only provides the customer's information to the enterprise ,but also introduces the products to the customers. It means that the salespeople is a bridge between the customer and enterprise. The salespeople is the resource of organization's profit. So it is the central work for any enterprise to carry out the sales management efficiently and motivate the salespeople. Compensation is the key approach to motivate the salespeople. But the different compensation models lead to different results. This paper discusses to build a sweeping model, which includes intrinsic rewards and extrinsic reward. The domestic enterprise can choose and combine the ratio of the two types compensation to satisfy the demand of new environment. To focus on the intrinsic reward is the new point of the paper, especially to the salespeople.To establish an efficient compensation model to A company, this paper analyzed the principles and procedure. A efficient model is not only focused on the extrinsic reward, but also on the intrinsic reward, especially in the new ages. Every enterprise should have its character compensation mechanism to motivate their employee.