Research On The Brand Management Mode Of Ecological Tourist Zones

Brand management is a fundamental way for enterprises that employ the brand strategy to build great brands with an aim to grow by leaps and bounds. This thesis makes a deep study on the mode of brand management for ecological tourist zones. It consists of three parts as the follows:In the first part, it examines the situation and problems of current brand development, then introduces its research topic, and discusses its significance. Also it sums up recent theories and viewpoints on brand management.The second part first gives a definition to the brand management of ecological tourist zones on the basis of the analysis on relative basic concepts. Then it schemes out the means, framework, and mode for the brand management of ecological tourist zones. Some cases, both domestic and abroad, are discussed from the perspectives of brand culture management, brand quality management, brand relation management, and brand asset management.Combining the theory with the practice, the third part discusses the brand management mode of, an ecological tourist zone in Guangxi.