Reconstruction Of Marketing Logistics System For Jilin Petrochemical Company

Today, Chinese Reform and Opening to the outside world and Marketing Economy are highly developing and prospering with each passing day. To keep National Economy stable, healthy, sound and lasting develop, it is so urgent to activate the State-owned large and medium Enterprises in northeast. Due to draggling system, rigescent mechanism and heavy burden, the above enterprises are draggled seriously and gradually in the market competition. Most of them stuck in the mud of deficit and lost the motive of development. To go out of the deficit, seek development and take part in the market competition actively, enterprises have to and must clear up the system barriers which don't benefit economy development, and then reform the previous running system entirely. Logistics Management Innovation is one of the crucial aspects.Development of modern economy brought a brand revolution of commodity flow, under this circumstance, logistics is regarded as the core competition capacity of enterprise developing in the future. It is the "Last Space" of decreasing cost. Even some people promote its position to "the third profit spring" which just follows "reduce resources consumption" and "increase labor productivity". For enterprises, to reform and innovate the logistics management is just to seek the most effective way to decrease logistics cost and enhance the competition advantage of the enterprises. The enterprises must increase the running efficiency of logistics links, reengineer the traditional organization construction and business flow, and draw the support from Computer Net to serve the logistics system, all of these are inevitable developing ways.Reconstruction of marketing logistics system of Jilin Petrochemical Company is the process of reforming bitterly a large state-owned enterprise, is the process of recognizing itself, improving itself and re-molding core competition capacity. Jilin Petrochemical Company should reconstruct the marketing logistics system to increase the working efficiency, reduce logistics cost and re-mold the core competition capacity of the enterprise on the principle of "high efficiency, low cost" and depending on storage, transportation and sales management information system as the technical backstopping.The previous logistics system of Jilin Petrochemical Company not only had so many maladies e.g. function decentralization, bull management, information isolated island and low efficiency and so on, but also further caused the enterprise not to bring to play group advantage, caused the information system in disorder, was lack of steering meaning, was unresponsive to the market changing, cause get payment slowly, and increased the financing expense, consequently couldn't supply incorporate and whole course logistics service to customers. All of these cause customers low satisfing rate, lose some long-term customers, and increase the cost of re-developing market.Reconstruction of Marketing Logistics System of Jilin Petrochemical Company is supposed to start from the reconstruction of business flow and change the organization and business flow of the previous logistics system, then recombine and re-collocate according to the market demand and resources situation of the enterprise, and shorten the management formality and cut down the inner links. Eventually a brand new operational flow with high efficiency comes into being. On the base of that, depending on Internet Technology, establish storage, transportation and sales management information system, which can guarantee the marketing logistics information of the enterprise is collected, processed, transferred, analyzed and utilized effectively, to realize information sharing and make the three key points of storage, transportation and sales linked effectively so that we can increase the whole efficiency fully.According to the actual situation of Jilin Petrochemical Company, we implement the intensive management to the three most important points of marketing logistics system which are storage, transportation and...