Research On Yanzigou Scenic Area Tourism Development Project

Tourism resource is the material base for the development of tourism industry, with the expanding of tourism industry, and the trend of both diverse and individualized consumption demand becomes more obvious, specially today, which is characterized by increasingly keen competition in tourism industry, the tourism market is changing to buyer' s market from seller's market, In order to ensure the sustainable development of tourism industry, current tourism resource should be explored in depth to satisfy continuously tourists' demand. Thus to bring diverse function of tourism resource into full play, in accordance with the development tendency of tourists demand, to develop tourism resource with distinct regional characteristics, and to meet tourists various demands have become the key to stand out in the fierce market competition of regional tourism.YanZiGou scenic area development project analyzing from 4 different perspectives: tourism market and tourism resource in the scenic area analysis, conception of project development and construction, project investment, and developing and operating pattern of the scenic area.First, based on detailed investigation analysis of tourism market at provincial level and beyond, the paper estimates the tourism resource of the scenic area, and focuses its research on the project development according to market segment and resource characteristics of the scenic area.Secondly, according to the orientation of transforming YanZiGou scenic area into a high-quality known scenic spot which integrates leisure vacation, ecological exploration, sports and entertainment, and education together, the paper puts forward the specific construction conception.Third, the paper studies the economic feasibility of the project based on the investment estimate and profit analysis.Finally, the paper discusses the development and operation pattern of the project, and comes up with the design regarding the pattern: the same with Bixiafeng pattern of "the separation of powers". At the same time, the operating risks are also analyzed carefully, which would contribute to the avoidance of potential risks.In general, the paper deduces a relatively reasonable, scientific solution to direct the running of the project, by taking into full consideration respective factors that may affect the operation of the project.