Research On The Planning Of Chunhui Pension Project From A Strategic Perspective

Project management theory was first applied in engineering construction,and then with the rapid development of venture capital,IT,medicine,finance,machinery,services and other projects for the purpose of financing gradually rose.But many projects for a long time in the management process,ignore the strategic planning,directly through the use of related technologies and methods specific project planning and project to design out the lack of external resources acquisition ability and the adaptability of the external environment,lead to the allocation of resources cannot reach the optimal,lack of core competitiveness and sustainable development power shortage,weak ability to resist risks.At the present stage of China,the project planning theory is studied based on the strategic perspective,relevant laws are summarized,and the theoretical system and empirical research of project planning are constantly improved,which is of great practical significance for enhancing the vitality of market economy.Based on the actual situation of Chengdu Chun Hui pension project and the successful experience of the operation of pension institutions in developed countries and regions,this paper studies the basic theories and methods of project planning and strategic management,explores the development strategies suitable for the project and is used to guide the actual management of the project.Through to the pension industry in China and pension institutions to explore the market,grasp the market opportunity of aging for Chun Hui endowment project provides the management idea,through the analysis of the strategic environment and market analysis,to determine the positioning of Chun Hui endowment project,and decide the most appropriate project development vision,strategic goals and business strategy,from the overall strategic level plan for project resources and capital,to identify the nursing resources,channels of medical resources,customer resources,and legal and strategic counsel and other regular resources as the core resources of the project,the above four resources planning,strategic target for the project to provide strong support.Develop project investment and financing plans and payment collection plans,and make detailed financial forecasts based on these plans,to provide a strong guarantee for the smooth operation of the project,fully estimate the possible resourceand capital risks,and formulate countermeasures,so as to effectively avoid the risk of project failure and reduce the possible losses.This paper focuses on the combination of the common problems of project planning under the strategic perspective and the case of Chun Hui pension project planning,and guides the practice with the theory,so that the project can dynamically balance external opportunities and internal resources.This paper makes a beneficial exploration and attempt on the project planning of the pension service institutions,aiming to give some enlightenment and reference for those who are interested in the research and practice of this subject.