The Choice Of Enterprise Strategy In Industrial Structure Adjustment

Adjustment of industrial structure is an inevitable request and important way of coordinating and high-efficient development of economy. Enterprises are the micro foundation of industrial structure adjustment and the key to realize the goal of structure adjustment. Adjustment of industrial structure is a decisive condition that restricts enterprises' development, and a primary factor of driving enterprises to carry on strategic innovation.Structural adjustment is the key to development of China economy in the new century, and industrial structure adjustment is an important part of the structural adjustment. It requires carrying on industrial structure adjustment for the transformation of development strategy of our country, economic modernization, informatization, globalization and sustainable development. Industrial structure adjustment in the new stage is an upgrade adjustment under excess production capacity; it is a combination of stock and increment driving by new revolution in science and technology; and also it's an open adjustment regarding realizing sustainable development as the goal. The goal of adjustment is to advance the optimization and upgrading of industrial structure, to form the industrial pattern, which regards new hi-tech industry as guide, with the support of basic industry and manufacturing industry, and with the development of all-round factors including service trade.Industrial structure adjustment in the new stage offers certain external environment and conditions for enterprises' development; it offers the directions of surviving and developing for enterprises of different industries; it helps enterprises to fully utilize resources and impels economic benefits of enterprises to improve; the change of industrial policy of the government brings new advantages and chances to enterprises' development. But at the same tune, industrial structure adjustment in the new stage makes enterprises face surviving challenges; it strengthens pressure of enterprises' systematical and technological innovation; it strengthens cost of the industrial conversion of the enterprises. Enterprises in industrial structure adjustment should fully utilize the opportunities that industrial structure adjustment brings forenterprises, meet the challenges and make efforts for the long-term high-efficient development of enterprises: carrying on systematic and technological innovation, implementing sustainable development strategy and open strategy.Different industries have different changes in structural adjustment and these different changes have close connections with different phases of the life periods of industries. So enterprises in different stages of different industries must choose different strategies.Enterprises in growth stage of industries should correctly choose the time and the way that the industry enters, utilizing the support policy, establish the strategic view that the industry sees first, promote industry rules taking shape, form supplying the marketing channel, implement industry cooperation, give play to the effect of gathering of industry, carry on united strategy by "marriage" and integrating-type strategic management. Enterprises in mature period of industries should carry on strategic readjustment, improve enterprises' competitiveness, reduce the product series, optimize the structure of products, adopt the strategy of shining, participate in international competition actively, and develop the international market. Enterprises hi decline stage of industries should innovate actively or choose to withdraw strategy rationally.