Product Structure Adjustment And Strategic Choice

The enterprise product mix adjustment is an economic behavior of changing the configuration structure of enterprise's interior producers' factors. The change of enterprise's exterior economic situation in our country, advanced industrial competition, transformation of consumer demand, all require enterprise to adjust product mix in order to enhance the ability of enterprise's market competition. But at present, the fields of enterprise and theory have not attached importance to the problem of enterprise product mix adjustment, which is mainly reflected in the following aspects. The first is that most enterprises maintain existing situation of product and enterprise and solve sale problem by the way of sales promotion while facing market problem. The second is that most enterprises follow others blindly while consider the problem of market entry, but is passive not active while facing market dropout. The third is that in the aspect of management most enterprises don't make adaptive managerial strategy according to enterprise's interior and exterior situation, but flow the routine "learn from successful enterprise, elude failing enterprise". The fourth is that the study on the enterprise product mix adjustment from the side of theory is scarce and fragmentary, immethodical. According to the existing problems, this thesis tries to take individual enterprise as the object of study and research the tactics and methods of enterprise product mix adjustment, and the models of enterprise product mix adjustment and whose effect factors, and trap enterprise may encounter in the course of enterprise product mix adjusting and tactics to elude them.