Study On The Development Strategy Of Machinery Research Institute Of Tianjin Petrochemical Corporation

Taking the theory of strategy management as guidance, the thesis has studied deeply and systematically the issue of the survival and development of Machinery Research Institute of Tianjin Petrochemical Corp. (hereinafter MRI) from strategic point of view. Therefore, it is theoretically meaningful and practically valuable.With the background of market economy, the thesis has introduced the universal theory and technique of strategy management, the characteristics of strategy management of SMEs (small and medium enterprises) and the relevant policies regarding system reforming and downsizing of SOEs (state-owned enterprises). Guided by the theory of strategy analysis, the thesis has analyzed both the external environment and internal environment of MRI profoundly and systematically, clarified the advantages and disadvantages of MRI and the opportunities and challenges that MRI is facing, and thus established the foundation for formulating the development strategy of MRI.Based on strategy analysis, the thesis has not only put forward the functional strategies for MRI, such as development strategy, human resource strategy, business development strategy, technical progress strategy and corporate culture strategy, and formulated the program of system reforming and downsizing, but also tabled a proposal of strategy implementation.